DESIGN

Agile design that dovetails seamlessly with high-spec functionality and engaging content

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Design

WHAT IS GOOD DESIGN?

You only have seconds to make an impact

In the few seconds it takes for a user to decide whether or not to stay on your website or read an email, the layout must work with the content to not only create a good impression, but also anticipate how the user acts on that impression.

For design to be effective, it must be usable and responsive. To the words and functionality it’s framing, to the devices on which it’s appearing and to the needs of the audience it’s aiming to win over with those fancy graphics.

Take a look at our design video portfolio to see some of our work.

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OUR APPROACH TO ONLINE DESIGN

Five principles that make our design effective online

At CE, we approach design as part of a joined-up digital strategy – for websites, e-commerce platforms, apps and email templates that are:

  • Agile

    – Our designers and developers work together to produce fast-loading, mobile-responsive, effective design across all web browsers, email clients and devices.

  • Intuitive

    – Designed to UX (user experience) best practice for a touch-point that answers the needs of your audience, and increases conversions across devices.

  • Purposeful

    – Balance creativity with high-spec functionality for hard-working customer comms.

  • Engaging

    – Drawing on a range of media, from fonts and photography to illustration and infographics, we’ll strike the right visual tone for your brand.

  • On-brand

    – We’ll work closely with you, using the latest communication technology to ensure the result aligns with your intended vision.

Want to talk online design? Contact our expert team.

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WE’RE UX CERTIFIED

We always design with the user in mind

User experience (UX) is fundamental to good web design. We’re fully UX certified by the Nielsen Norman Group, making us experts in engaging your target audience through your website and other digital assets – resulting in higher conversion rates for your business.

Discover more on UX

MASTERS OF MOBILE

Mobile UX for bricks-and-mortar brands

To get more customers through your doors, first you need to provide them with a good experience online – wherever they are. From the principles of a user-focused journey to our eight rules for effective responsive design, discover the best ways to optimise your multi-location brand’s website for mobile without breaking the bank in our free guide to mobile UX.

Download the eguide