With Facebook becoming a recognised and important engagement tool for Toby Carvery, we wanted to really harness the casual-dining brand’s substantial core of advocates on the channel to grow an even bigger following.
Niche dining brand Crown Carveries wanted to quickly increase followers as well as engagement within its social community. So when British Roast Dinner Week (BRDW) popped into CE’s calendar, it presented itself as an obvious hook.
Casual-dining brand Harvester was looking for a streamlined way to capture real-time customer feedback – in this instance, on the quality of its famous salad bar – while making the process more involving and interactive for the user.
Unbranded pub retailer Castle wanted to establish a more effective, yet cost-efficient, social-media presence for its 89 businesses, without compromising the individuality of each site. Specific objectives were to increase security over existing channels, and equip Castle’s pub managers with the skills to grow and engage their own communities on Facebook and Twitter.
Irish pub brand O’Neill’s wanted to grow its social community, and essentially broaden its customer-base, as part of a cross-media campaign for its first summer music festival.
Steakhouse brand Miller & Carter tasked us with conceiving a cost-effective way to elicit customer feedback on its food menus.
Steak-restaurant brand Miller & Carter likes to communicate its Mother’s Day plans early, given the importance of the occasion to its trading calendar. The challenge is that many email subscribers won’t respond to these advance campaigns, which can demean overall engagement.
For O’Neill’s Irish pubs, St Patrick’s Day is naturally the event of the year. To help build on this affinity, CE’s objective was to leverage the brand’s Join the Jig campaign – which had been gaining momentum since its inception in 2011 – to the best effect digitally.
All Bar One challenged CE to increase the number of people engaging with the brand via social-media channels. And to use social as a platform on which to develop its online personality.
We were asked to write websites for a group of around 100 managed yet unbranded, “autonomously-run” urban pubs in London and across the UK. The company needed a solution that was both cost-effective and bespoke – so they could showcase the individuality of their businesses, drive more users to engage with their locals online and cut through the competition for local pub searches.
As part of a wider project spanning the summer of 2011, we were tasked with engaging VPK’s customer-base in Ladies Night, a new regular food and drink proposition designed to build midweek trade through repeat visits and member-get-member referrals. It was imperative for VPK pubs to widen their net while remaining relevant to existing guests.
Pub-dining group Vintage Inns was looking for a way to increase guest engagment on its Facebook page over the summer months of 2012. Through this, the brand wanted to reinforce its position as a quintessentially British, much-loved collection of country inns.
The key objective was to create a bit of theatre around Toby Carvery’s new puddings range – essentially to increase revenue from this part of the menu. In doing this, there was a compelling opportunity to grow the brand’s social presence and email database, and leverage these to drive more guests to its restaurants nationwide.
After winning responsibility for all of Harvester’s digital marketing in 2011, our challenge was to raise the impact of subsequent activity by making the most of the brand’s innovative promotions through integrated digital and social touchpoints.
With more than 1,600 pub and restaurant businesses across the UK, Mitchells & Butlers (M&B) has major ongoing recruitment needs. Previously, all online jobs content had been “hidden” within a corporate website – and was in a less than user-friendly format.
Eager to drive trade over the competitive bank holiday period, Toby Carvery wanted to run a budget-friendly campaign that would appeal to as much of its target audience as possible, while providing a simple mechanic to encourage repeat visits.