CASE STUDIES

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Real-time survey success

Casual-dining brand Harvester was looking for a streamlined way to capture real-time customer feedback – in this instance, on the quality of its famous salad bar – while making the process more involving and interactive for the user.

Scaling social for multi-unit retail

Unbranded pub retailer Castle wanted to establish a more effective, yet cost-efficient, social-media presence for its 89 businesses, without compromising the individuality of each site. Specific objectives were to increase security over existing channels, and equip Castle’s pub managers with the skills to grow and engage their own communities on Facebook and Twitter.

Responsive Email: The Reminder

Steak-restaurant brand Miller & Carter likes to communicate its Mother’s Day plans early, given the importance of the occasion to its trading calendar. The challenge is that many email subscribers won’t respond to these advance campaigns, which can demean overall engagement.

Sharing the St Paddy’s Day love

For O’Neill’s Irish pubs, St Patrick’s Day is naturally the event of the year. To help build on this affinity, CE’s objective was to leverage the brand’s Join the Jig campaign – which had been gaining momentum since its inception in 2011 – to the best effect digitally.

Bespoke web content

We were asked to write websites for a group of around 100 managed yet unbranded, “autonomously-run” urban pubs in London and across the UK. The company needed a solution that was both cost-effective and bespoke – so they could showcase the individuality of their businesses, drive more users to engage with their locals online and cut through the competition for local pub searches.

Ladies Night at Village Pub & Kitchen

As part of a wider project spanning the summer of 2011, we were tasked with engaging VPK’s customer-base in Ladies Night, a new regular food and drink proposition designed to build midweek trade through repeat visits and member-get-member referrals. It was imperative for VPK pubs to widen their net while remaining relevant to existing guests.

A Vintage Guide to Britain

Pub-dining group Vintage Inns was looking for a way to increase guest engagment on its Facebook page over the summer months of 2012. Through this, the brand wanted to reinforce its position as a quintessentially British, much-loved collection of country inns.

The Pudding Factory

The key objective was to create a bit of theatre around Toby Carvery’s new puddings range – essentially to increase revenue from this part of the menu. In doing this, there was a compelling opportunity to grow the brand’s social presence and email database, and leverage these to drive more guests to its restaurants nationwide.

Harvester: digital and social fluency

After winning responsibility for all of Harvester’s digital marketing in 2011, our challenge was to raise the impact of subsequent activity by making the most of the brand’s innovative promotions through integrated digital and social touchpoints.

Mitchells & Butlers Human Resources

With more than 1,600 pub and restaurant businesses across the UK, Mitchells & Butlers (M&B) has major ongoing recruitment needs. Previously, all online jobs content had been “hidden” within a corporate website – and was in a less than user-friendly format.

Toby’s Big British Holiday

Eager to drive trade over the competitive bank holiday period, Toby Carvery wanted to run a budget-friendly campaign that would appeal to as much of its target audience as possible, while providing a simple mechanic to encourage repeat visits.