The ‘On Tap’ app for Birmingham City University is the first of its kind, enabling students of the marketing school to receive important notifications and resources directly to their smartphones.
User generated content (UGC) is the ultimate way to drive brand awareness and create engagement with your customers. So, when Megabus came to us asking for help to engage with their loyal followers, we knew exactly what to do.
A clearly defined brand platform and tone of voice are the cornerstones of effective marketing communications. Here’s how we helped a successful sports client express the who, what, how and why of their brand.
The best social content is simple, engaging and highly shareable – so that’s exactly what we set out to achieve with our Christmas quiz for Toby Carvery. And it worked rather well. Very well, in fact.
For multi-unit hotel brands with locations all over the UK, it’s very important that potential guests can find the most relevant venues via search engines – and then enjoy a logical, accessible user journey. We helped a major hospitality company make this happen.
Discounted Heating made a return on investment 17 times over thanks to our offer seeding and conversion tactics.
We created a Family Days Out website portal for restaurant brand Harvester, attracting parents with rewards and helping them share ideas for entertaining their broods over summer – while boosting the brand’s email database.
In the UK, mentoring support helps many police officers develop their careers – and our client Promotion Prep wanted to make this mentoring service more accessible by creating online learning courses. Find out how we made it happen.
Our client Four Seasons Health Care wanted to enhance user experience by understanding more about how people used its website, so we used heat mapping to gather insights and ideas.
Our personalised campaign split-tested two offers to encourage email subscribers through the doors of selected Harvester restaurants.
How we helped the University of Birmingham achieve a record intake of undergraduates – through the power of our cost-effective, personalised video application.
We helped Carlsberg UK to organise its complex online content; helping to attract and engage multiple target audiences via search engines, encourage exploration and establish an email database.
The UK’s largest care provider, Four Seasons Health Care, tasked us with building a new website focusing on UX and multi-location requirements to replace their inflexible, aging site.
Crown Carveries wanted to mark Armed Forces Day (28 June 2014) by offering a free breakfast or main meal to members of the armed forces – both serving and retired – following the success of similar previous campaigns.
How targeted social-media advertising can provide a cost-effective foundation for database recruitment and conversion.
High-street pub brand O’Neill’s tasked us with developing a mobile-optimised mechanic to drive trade, specifically in support of its walk-in food promotion, during live rugby and football fixtures at weekends.
Our task was to build an engaging digital layer into Harvester’s Chef Wars campaign, which was based around a TV ad promoting the brand’s family-friendly credentials and customisable food offering. In the ad, a young brother and sister – dressed as mini Harvester chefs – battle it out to persuade viewers that his or her menu options are the best.
With Facebook becoming a recognised and important engagement tool for Toby Carvery, we wanted to really harness the casual-dining brand’s substantial core of advocates on the channel to grow an even bigger following.
Niche dining brand Crown Carveries wanted to quickly increase followers as well as engagement within its social community. So when British Roast Dinner Week (BRDW) popped into CE’s calendar, it presented itself as an obvious hook.
Casual-dining brand Harvester was looking for a streamlined way to capture real-time customer feedback – in this instance, on the quality of its famous salad bar – while making the process more involving and interactive for the user.