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Play YouTube for all its worth

Do you ever feel there’s a YouTube party happening but your brand’s not in on the fun? Maybe you’re wondering if this channel is even one you want to go down? If so, don’t despair – integrating and optimising YouTube as part of your marketing mix is much easier than you might think.

Email Digest: Three of the best CRM emails

Engagement isn’t something that happens overnight. Nurturing a worthwhile connection with customers demands time and consideration. This is especially true in the one-to-one territory of email, where engagement can be intense but short-lived – whether killed off by irrelevance, disjointedness or a repetitive, over-eager dispatch schedule.

Essential results-boosting social updates

Facebook and Twitter keep evolving. Which means you need to be aware of the new opportunities – and pitfalls – these platforms present. We round up the latest crucial changes, and what they mean for your business, and offer an insight into how fans and followers are changing the way they use social media…

A trip around TripAdvisor – the essential guide

TripAdvisor is often feared by brands but it has been an agent for improved customer service and genuine customer focus. We find out how brands can get the best from the platform and influence consumers seeking out the opinions of others to inform and validate their own travel and leisure choices.