What makes a great seasonal email? To stand out at the most competitive times of year in the consumer calendar demands more from your campaign strategy than a tenuous weather reference or dusting of festive puns, we say.
From 5 November, Facebook is drawing a line under like-gating (sometimes known as fan-gating) – essentially a fan-recruitment tactic that makes a promotion, or entry to a competition, prize draw or an app, conditional to liking a brand’s Page.
It’s surprising how many ill-fitting landing pages we arrive at when clicking an ad, email or third-party offer link. Too many distracting avenues will lead only one way – straight off the page. We answer four common questions on the humble landing page, and show you how to avoid the dreaded bounce.