Halloween is getting bigger and bigger in the UK each year with Mintel predicting that consumers spent £320 million on the occasion in 2017, up from £310 million in 2016. That’s a lot of candy. As expected, that also means more brands are scaring up campaigns to engage with this market. We did something a little spooky, too.
I’ve worked in the marketing and agency business for a long, long time and whilst I don’t hold myself up as being anyone special, I thought it could be a good thing to share my personal top tips for effective leadership to the crew working their way up through the ranks. So, this is for you, the emerging managers and leaders of the future.
The value of building strong local links is something we understand here at CE Towers. But what was the school of thought from some of search marketing’s most influential voices? We took a trip to Brighton SEO to find out.
No-one likes change. And no-one dislikes change more than a platform’s loyal users. Especially if those users already have to defend their favourite platform for having a restrictive cap on characters used. You see where this is going, right? Into the Twittersphere we go.
We’re enjoying pairing our digital marketing expertise with a fellow agency’s fantastic skills and experience in the home and garden sector.
Copywriting is just words, right? Wrong. Find out why there’s a lot more to effective digital content writing than meets the eye…
Brighton SEO gave us a valuable range of insights into measuring search success and how this should then be reported back to the business. Check out our run-down.
Social media is a great gift to brands and marketers – but there’s no denying it’s a complex universe of options and functionalities. Here’s our guide to getting the most out of it.
As influencer marketing grows in popularity among brands, we look at some of the top trends to watch out for.
If you want to make your marketing campaigns more cost-effective, you need to give your agency the right information from the start. Here’s how.
Augmented reality means more than catching Pokémon. Here are three brands using it to create new, engaging experiences.
If you value your audience, don’t irritate them with emails they can’t relate to. Try our modular email method for easy-to-build, super-relevant communications.
Find out how conversational technology could help your brand engage and motivate users.
Read our seven top tips to help you work effectively with your digital agency and supercharge your own performance.
GDPR is on its way – find out what your responsibilities are to avoid falling foul of the new data protection regulations.
Read these five golden rules to help you market yourself on LinkedIn.
Our managing director Karen Hall shares her reflections from working with clients over her – ahem – ‘long’ career in agencyland on how to move up in the world of digital marketing.
Missed #SocialDayUK? The influential social media forum had us brimming with inspiration – here are the five quotes that we can’t stop thinking about.
We really have been busy… Catch up on everything you missed from BBC Digital Cities in Birmingham, including plenty of tasty nuggets for your next slide deck.
Our head of social, Kirstie Smith, shares her experience of Ingenuity London and how your agency can prepare for a networking event.