Roses are red Violets are blue Some brands on Valentine’s Day caught our eye Here’s just a few
Measuring the return-on-investment of influencer marketing campaigns has been identified as one of the biggest challenges facing marketers, with a third of marketers apparently unable to calculate whether their influencer marketing activity has been successful.
With so many emails flying about nowadays, it’d be silly to not be testing what works best for your subscribers. Even simple A/B testing can be highly effective and increase email engagement and conversions. Time to get testing.
The introduction of GDPR this year aims to clamp down on inadequate data and security practices. As a result, we expect to see businesses become more proactive and employ innovative tech to secure sensitive and confidential information.
Facebook has decided it’s going to be placing even more emphasis on content from our personal connections and reducing the number of posts that will be shown in our news feeds from pages. This move is trying to promote more meaningful person-to-person interactions over person-to-page engagement.
Data has always been important for figuring out which strategies are working, and which just, well, aren’t. The trouble is, there’s just so much data out there now that it can be hard to know what to focus on. We’ve narrowed it down to our top three data-driven focuses for 2018.
What happened when our technical director was feeling festive? An augmented reality Christmas card, of course.
Email marketing is continuely evolving and it’s our job to stay at the forefront of what comes next. So, what do we think 2018 has in store for email?
Social media is always changing, which means that social media marketing keeps changing, too. To keep your strategies as flexible as possible, here are our top ten social media marketing predictions for 2018.
The General Data Protection Regulations (GDPR) come into play in May 2018 and all businesses need to prepare for the new legislation. Leaving it until the last minute or ignoring GDPR altogether means that you could be facing hefty fines from the Information Commissioner’s Office (ICO).
Four inspirational Birmingham events. Four of Brum’s finest venues. Four sure, it’s been a fantastic month in this great city of ours.
Now that Halloween is behind us, we’re all looking ahead to the hectic holidays, starting with Black Friday and Cyber Monday, followed closely by Christmas and the new year. Black Friday and Cyber Monday alone brought in UK sales of £5.8 billion last year with £1.2 billion of sales occurring online (Source: Telegraph). Do you have a marketing strategy to bring some of this revenue your way?
Halloween is getting bigger and bigger in the UK each year with Mintel predicting that consumers spent £320 million on the occasion in 2017, up from £310 million in 2016. That’s a lot of candy. As expected, that also means more brands are scaring up campaigns to engage with this market. We did something a little spooky, too.
I’ve worked in the marketing and agency business for a long, long time and whilst I don’t hold myself up as being anyone special, I thought it could be a good thing to share my personal top tips for effective leadership to the crew working their way up through the ranks. So, this is for you, the emerging managers and leaders of the future.
The value of building strong local links is something we understand here at CE Towers. But what was the school of thought from some of search marketing’s most influential voices? We took a trip to Brighton SEO to find out.
No-one likes change. And no-one dislikes change more than a platform’s loyal users. Especially if those users already have to defend their favourite platform for having a restrictive cap on characters used. You see where this is going, right? Into the Twittersphere we go.
We’re enjoying pairing our digital marketing expertise with a fellow agency’s fantastic skills and experience in the home and garden sector.
Copywriting is just words, right? Wrong. Find out why there’s a lot more to effective digital content writing than meets the eye…
Brighton SEO gave us a valuable range of insights into measuring search success and how this should then be reported back to the business. Check out our run-down.
Social media is a great gift to brands and marketers – but there’s no denying it’s a complex universe of options and functionalities. Here’s our guide to getting the most out of it.