CE account director, Emmaline McAndrew, explains how omnichannel marketing helps your customers and why Facebook Live is kind of a big deal.

With social media use rapidly growing year after year, it’s vital to have a firm grasp of who you’re talking to, what you say and how often.

Penguin has been one of the main algorithms affecting search engine rankings and, in turn, traffic levels and sales for many businesses. What does its latest incarnation mean for yours?

Engaging customers beyond your core services might be just the ticket to keep your brand on track, as these three transport-related emails demonstrate.

As tone of voice balances on the cusp of becoming a mainstream discipline, our associate content consultant offers a few tips for businesses that want to realise the true value of brand language.

How much should you care about content? According to CE’s head of client services, Matt Bowell, the answer is: a lot.

Inspired by this month’s BrightonSEO conference, we single out five emergent trends that are changing the shape of search marketing…

Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…

Animated GIFs are everywhere – here’s how to include them in your social media strategy.

We’ve been tapping into the minds of our digital interns Elliot and Rhianna to find out how brands can grab the attention of the elusive Generation Z…

We revisit the predictions our team made back in January to see how accurate they were…

Account director and ‘massive gamer’ Emmaline takes a look at how big brands can learn from smaller retailers by leveraging the latest mobile gaming craze, Pokémon GO.

SEO is a hard nut to crack, especially when there’s always an algorithm update just around the corner. Here’s how to perform an SEO health check on your website in just a few clicks to help improve your brand’s rankings.

Matt Bowell, CE’s head of client services, puts his disappointment aside to ponder how digital has changed the way we consume the feast of football that is the Euros.

For multi-unit brands, offers and promotions are a great way to reach new customers as well as keep existing ones loyal. Here’s how to succeed in seeding.

Brexit could mean big change when it comes to handling customer data. Find out how UK businesses could be affected by the referendum

From your banners to your buttons, the way your email template looks can have a huge impact on your click-through rate. Here’s how to build a campaign template that performs.

Businesses can no longer rely on search engines to serve up results in their favour – they must actively seek out the user. Read on to discover how to put your audience at the centre of your search-marketing strategy.

If you’re vying with your rivals for the same audience and keywords, get ahead by making your paid search campaigns as relevant as possible – by targeting local users with location-based tactics. Google loves it.

What can brands really gain from entering into the April Fool spirit? Here’s our take on the matter, plus a few of our favourites from this year’s pranks.