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Your 5-step guide to email testing

With so many emails flying about nowadays, it’d be silly to not be testing what works best for your subscribers. Even simple A/B testing can be highly effective and increase email engagement and conversions. Time to get testing.

Three data-driven digital considerations for 2018

Data has always been important for figuring out which strategies are working, and which just, well, aren’t. The trouble is, there’s just so much data out there now that it can be hard to know what to focus on. We’ve narrowed it down to our top three data-driven focuses for 2018.

Are you prepared for GDPR?

The General Data Protection Regulations (GDPR) come into play in May 2018 and all businesses need to prepare for the new legislation. Leaving it until the last minute or ignoring GDPR altogether means that you could be facing hefty fines from the Information Commissioner’s Office (ICO).

Can your marketing strategy handle the upcoming holiday season?

Now that Halloween is behind us, we’re all looking ahead to the hectic holidays, starting with Black Friday and Cyber Monday, followed closely by Christmas and the new year. Black Friday and Cyber Monday alone brought in UK sales of £5.8 billion last year with £1.2 billion of sales occurring online (Source: Telegraph). Do you have a marketing strategy to bring some of this revenue your way?

Who said marketing wasn’t scary?

Halloween is getting bigger and bigger in the UK each year with Mintel predicting that consumers spent £320 million on the occasion in 2017, up from £310 million in 2016. That’s a lot of candy. As expected, that also means more brands are scaring up campaigns to engage with this market. We did something a little spooky, too.

Twitter speaks out on 280-character tweets

No-one likes change. And no-one dislikes change more than a platform’s loyal users. Especially if those users already have to defend their favourite platform for having a restrictive cap on characters used. You see where this is going, right? Into the Twittersphere we go.