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Are you prepared for GDPR?

The General Data Protection Regulations (GDPR) come into play in May 2018 and all businesses need to prepare for the new legislation. Leaving it until the last minute or ignoring GDPR altogether means that you could be facing hefty fines from the Information Commissioner’s Office (ICO).

Can your marketing strategy handle the upcoming holiday season?

Now that Halloween is behind us, we’re all looking ahead to the hectic holidays, starting with Black Friday and Cyber Monday, followed closely by Christmas and the new year. Black Friday and Cyber Monday alone brought in UK sales of £5.8 billion last year with £1.2 billion of sales occurring online (Source: Telegraph). Do you have a marketing strategy to bring some of this revenue your way?

Who said marketing wasn’t scary?

Halloween is getting bigger and bigger in the UK each year with Mintel predicting that consumers spent £320 million on the occasion in 2017, up from £310 million in 2016. That’s a lot of candy. As expected, that also means more brands are scaring up campaigns to engage with this market. We did something a little spooky, too.

Twitter speaks out on 280-character tweets

No-one likes change. And no-one dislikes change more than a platform’s loyal users. Especially if those users already have to defend their favourite platform for having a restrictive cap on characters used. You see where this is going, right? Into the Twittersphere we go.