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GDPR: Keep calm; Think Cookies

There are so many different aspects to The GDPR that it can be easy to forget about something as humble as the cookie. We’re shining a light on them this week to make sure that you know how the cookie crumbles.

Your 5-step guide to email testing

With so many emails flying about nowadays, it’d be silly to not be testing what works best for your subscribers. Even simple A/B testing can be highly effective and increase email engagement and conversions. Time to get testing.

Three data-driven digital considerations for 2018

Data has always been important for figuring out which strategies are working, and which just, well, aren’t. The trouble is, there’s just so much data out there now that it can be hard to know what to focus on. We’ve narrowed it down to our top three data-driven focuses for 2018.

Are you prepared for GDPR?

The General Data Protection Regulations (GDPR) come into play in May 2018 and all businesses need to prepare for the new legislation. Leaving it until the last minute or ignoring GDPR altogether means that you could be facing hefty fines from the Information Commissioner’s Office (ICO).

Can your marketing strategy handle the upcoming holiday season?

Now that Halloween is behind us, we’re all looking ahead to the hectic holidays, starting with Black Friday and Cyber Monday, followed closely by Christmas and the new year. Black Friday and Cyber Monday alone brought in UK sales of £5.8 billion last year with £1.2 billion of sales occurring online (Source: Telegraph). Do you have a marketing strategy to bring some of this revenue your way?