Boosting sales through promotion seeding

Discounted Heating made a return on investment 17 times over thanks to our offer seeding and conversion tactics.


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Challenge

The online plumbing and heating distributer needed to identify a new, cost-effective online channel through which to raise awareness and boost sales revenue.

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Solution

Working with our seeding contacts, we arranged for the client’s strongest product offers to be featured on more than 20 popular UK consumer discount sites, including myvouchercodes.com and moneysupermarket.com, to maximise exposure to their target market. Then we advised on how to best optimise the client’s landing pages to lower bounce rates and increase conversions once prospective customers reached their website, essentially by offering a clear, compelling user journey tailored to the product on promotion.

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Results

Since starting in January 2015, we’ve generated more than 3,807 visits to the landing pages. Using our costs as a basis, thus far the client has made a return on investment 17 times over.

Discounted Heating