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Can AI support you in tackling GDPR challenges?

The introduction of GDPR this year aims to clamp down on inadequate data and security practices. As a result, we expect to see businesses become more proactive and employ innovative tech to secure sensitive and confidential information.


Can AI support you in tackling GDPR challenges?

With the new EU General Data Protection Regulations (GDPR) fast approaching, we wanted to take a closer look at the implications this change will bring.

GDPR is coming into effect in May 2018, which is only several months away. The new regulations cover data privacy and data security, which have been considered as two separate entities with separate individual objectives.

GDPR will ensure the two areas are now seen and handled as a unified element where the companies are accountable for controlling who sees what data, for what purpose, in what format, and how it is processed and removed. If you’re not fully confident in how to become compliant, our GDPR-certified practitioner, Andrew, has previously shared some thoughts and advice you might find useful.

Although perceived as a challenge, GDPR will introduce great opportunities to shift the focus from quantity to quality when it comes to data, earning your customers’ trust through collecting and handling their data in a fair, secure, and transparent manner.

The year of data and cybersecurity

To gain a competitive edge, companies will need to employ data-driven solutions, and security businesses will need to introduce sophisticated technology solutions to keep all sensitive data safe.

Chris Babel, CEO of TrustArc, has shared a comment about how, “through a holistic practice of data governance, businesses will ensure that data remains secure and compliant with global legal regulations and user privacy requirements”. (Source: Forbes)

That’s the dream, Chris.

Is AI one of the solutions?

One of the main causes of data breaches has been reported to be human error. Damn, homo sapiens.

“Research from Egress Software Technologies has revealed that around one quarter (24%) of UK employees admit to intentionally sharing confidential business information outside their organization, typically to competitors or new and previous employers“ (Source: IT Pro Portal). Artificial intelligence (AI) will have a major part to play in identifying such malicious instances or mistakes and addressing them straight away.

It’s a lot of pressure, but AI is widely predicted to be one of the tools that will save the day. It is being cleverly applied with self-driving cars, virtual assistants like Alexa and Echo, and tech giants like Facebook and Spotify present you with personalised AI-created photo albums and playlists, with Facebook even going as far as to use facial recognition to suggest which friends you might need to tag in a photo. It’s pretty impressive, if a little creepy.

AI is irreplaceable in situations where fast analysis and action is required, such as intrusion detection. Instead of alerting admin about suspicious activity and waiting for a human counterpart to respond to the problem, AI will detect and act on a problem before they even finish making a brew and return to their desk.

“AI-based analysis of behavioral biometric data will be the next major trend in cybersecurity and data protection. Sophisticated machine-learning algorithms are able to build up a profile of a user’s typical behavior, identify unusual patterns of activity and highlight potential threats in real-time, before they have a chance to materialise” (Source: Forbes).

Although AI will be a brilliant solution to tackling the data security and protection problems, we have to remember that it’s only as good as its creator. “Even the most cautious eyes can fail. AI cannot. Unless it’s programmed badly. By a human” (Source: Network World).

Watch this space for more updates as we get closer to May 2018, as we’ll be sharing further insights, predictions, and advice. And in the meantime, don’t forget to keep your eye out for our upcoming free GDPR webinars. They should give you all the info you need for upcoming GDPR preparations – but what do we know? We’re only human.

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Aiste Rudamine – account director

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